LIGHTS, CAMERA, ACTION!

Written By: Patricia V. Rivera
Publication: HOME STYLE
Published: 2007, Issue 6
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"Staging is no longer a real estate agent's best-kept secret - the look is achievable for any homeowner interested in a tidy, clutter-free existence. The look can sometimes seem elusive. It's de-personalized but welcoming, dramatic but poised. The home’s architectural features pull the eyes, yet you can't help but appreciate the immaculate walls, breezy feel and perfectly set breakfast tray cushioned on the bed of the master suite..."  Read More
 

STAGE THIS ROOM!
STAGING RESOURCES

Written By: Christina Hoffmann Spira
Publication: Realtor® Magazine Online
Published: Sunday, July 1, 2007
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"The Art of Interior Placement www.interiorplacements.com Geared to those who want to be interior designers, this source includes curriculum on staging for real estate. Tuition: $500 to $2,950, depending on the program."  Read More
 

301 SIMPLE THINGS

301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought: How to Inexpensively Reorganize, Stage, and Prepare Your Home for Sale.

Numerous studies show that a house that is well polished on the surface and staged properly will appeal to more buyers, sell faster, and most importantly for more money. You may not be able to improve the market value of your house, but you can improve its marketability. Remember: first impressions count the most. Home Staging is the art of decorating a home to sell fast and for the highest amount. Home stage experts and consultants get thousands of dollars to do what you can easily do inexpensively, with little or no money. Keep in mind this important fact: the way you live in your home and the way you market it for sale are two very different things.

Ruthanne Hatfield has contributed as a Featured Stager, Designer and Redesigner.
 

IRIS IN THE HOUSE

Just-Released Trade Secrets Book Featuring "Practical Decorating and Poblem Solving" by Ruthanne Hatfield and "Art in the Home and How to Hang It" by Charlie Hatfield.

What if you knew the secrets to redesign; reusing, recycling and repurposing each room of your home before purchasing anything new?

Learn how to use interior redesign, one-day decorating, to create the home of your dreams! You may already possess all the necessary ingredients to use the proven methods that incorporate balance, harmony, proportion and color to your best advantage.
 

PRACTICAL DECORATING AND PROBLEM-SOLVING

Written By: Ruthanne Hatfield
Publication: The Napa Vally Register
Published: Saturday, September 23, 2006
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"After getting a degree in interior design and space planning, I knew I was in the right church, but the wrong pew. It seemed too easy and boring to start from square one with a client, and have them purchase whatever new furnishings I deemed appropriate. Where is the creativity in that? Most homeowners are pleased with most of their furnishings, but not how they’re placed. That is why interior redesigners are being hired to solve decorating, spatial and functional challenges. This facet of interior decorating/design challenges you to find solutions that are not obvious, and are not for sale. One of my most memorable jobs was for couple who worked long hours and wanted to enjoy their spacious home..."  Read More
 

SEVEN STEPS TO THE
ROOM OF YOUR DREAMS

Written By: Ruthanne Hatfield
Publication: The Napa Vally Register
Published: Saturday, August 5, 2006
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"Redesign. You've seen it on HGTV, but did you know it's sweeping the country as the most creative, quick and affordable way to enhance the placement of existing furnishings? Unlike traditional interior designers, the professional interior redesigner rearranges and reinvents a client's home using only existing decor -- and the results take less than a day and costs less than recovering a chair..."  Read More
 

DECORATING YOUR PATIO FOR OUTDOOR ENJOYMENT

Written By: Ruthanne Hatfield
Publication: The Napa Vally Register
Published: Saturday, July 29, 2006
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"Given the right furniture placement, lighting and interest, a patio can be a journey and a destination. Just as with indoor furniture placement, your traffic patterns should be winding or meandering on the patio and in the yard, and placed to enjoy a focal point. This allows the visitor to discover hidden treasures along the way, rather than taking everything in at once the minute they step outside. First, determine if you have a natural focal point in your yard, such as a water feature, fountain, garden statuary, an espalier of fruit trees against a back wall, a rose trellis, a garden bench or an area of favorite perennials. If your yard has no focal point, you can easily create one using any item..."  Read More
 

DESIGNER TIPS FOR CREATING AN INVITING ENTRYWAY

Written By: Ruthanne Hatfield
Publication: The Napa Vally Register
Published: Saturday, April 1, 2006
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"A home's entryway is often the most overlooked space in a home, but this is the first place that family, friends and neighbors are greeted, and it is the first interior space that reflects your decorating taste and style. I've found that entryways present a number of challenges -- either they are too large, too small or there isn't one at all, because the front door opens directly into the living room. Entries in larger homes are often ignored by homeowners because they feel the wonderful volume of space beyond is more important. I always encourage clients to use the smaller, friendlier area to greet guests, and remember that it is an everyday welcoming area for the family..."  Read More
 

MAKING A HOME ON THE MARKET LOOK ITS BEST

Written By: Sasha Paulsen, Features Editor
Publication The Napa Vally Register
Published: Saturday, February 18, 2006
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"The Home and Garden Network specializes in shows where an energetic team takes over someone's house, banishes the person and redoes the homestead. They always end with the homeowner being led, with eyes closed, back into the newly redesigned house, and going into transports of joy and incredulity. (Actually once I watched a show where the designer later admitted the man had hated the Greek island theme she'd redone his room in, and she had to repaint the bright blue walls plain beige.) It was therefore an irresistible proposition when a local designer, Ruthanne Hatfield, whose work has been featured on the HGTV's "Decorating Cents," invited the Register to come along on a project..."  Read More
 

THE SEVEN STEPS OF INTERIOR RE-DESIGN

Written By: Ruthanne Hatfield
Publication: Interior Design Society Newsletter
Published: September, 2005
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"Step One is to clear the room of all or most of its contents. A daunting job? You bet. Interior Redesign is not for the faint of heart, as it takes stamina and lots of energy. But would you expect an artist to start a painting without having a blank canvas? Most homeowners tell Interior Redesigners they have moved their furnishings around and around and around and the results are primarily frustration, and no wonder. With an empty room, there is a blank slate and the room is seen in an entirely new way, with primary and secondary focal points, architectural highlights, room and wall shapes and angles readily identifiable..."  Read More
 

DONE IN A DAY

Written By: Stephanie Simons
Publication: Solano Magazine
Published: July/August, 2004
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"Redesigning, the process of moving furnishings into a more pleasing and efficient arrangement, is gaining momentum regionally and nationally. This living room was redesigned for the Benson family of Angwin by redesigners Ruthanne and Charlie Hatfield. Many of us go into a dither at the thought of revamping our homes: the expense, the selection, the shipping, the placement. The headache. This do-it-yourself distress is one of many factors fueling the popularity of the one-day room makeover-the hottest new trend in interior redesign. That's right: redesign. As in rearrange, refresh, renew..."  Read More